For sellers · The Quarry

How I market your Quarry home

Most agents start marketing when the sign goes up. I started months ago — building the Quarry buyer audience through this guide, my Naples network, and the golf-community research buyers read before they ever call an agent. Here’s the data, and the plan.

The Quarry resale market — trailing 12 months through 6/20/2026

Closed sales (T12)56
Median sold price$1,072,500
Sold range$450,000 – $3,100,000
Median days on market64
Turnkey / well-priced homes0–11 days on market
$2.5M+ waterfront estate150–190 days on market
2026 YTD (to 6/20)35 sales · median $988,000 · median DOM 46.5

Source: NABOR MLS closed-sale data for The Quarry, pulled June 20, 2026, analyzed by The Nicholas Nolan Team. Individual results vary by segment, condition, and pricing.

Two markets behind one gate

The Quarry’s “64-day median” is a fiction that averages two very different markets. In the last year, turnkey, correctly priced homes sold almost instantly — $1.8M on Marble Stone in 2 days, $1.7M in Hideaway Harbor in 0, $2.63M on Slate Ct in 11, $2.55M on Quarry Dr in 11. Meanwhile $2.5M+ waterfront estates that tested the market ran 150–190 days — a $3.1M Marble Stone sale took 162 days, a $2.75M Breakwater sale 188. Same community, same year.

The difference wasn’t the homes’ quality — it was pricing and presentation on day one. My job is to put your home in the first group: priced against real segment comps (coach vs. single-family vs. waterfront estate, by enclave and lake frontage), staged and shot so it competes the hour it lists.

I write listings in the language buyers already respond to

I ran a study of 60 Quarry listing descriptions from 2025–2026 and counted what the market actually says: golf 212 mentions, boating 82, the tiki bar 50, water-ski 45 — and the dominant frame, used across brokerages, is the “permanent vacation.” The listings that move lead with backyard boating (“boat, jet ski, paddleboard, kayak, and fish right in your own backyard”), the renovated Lake Lodge & Beach Club, and sunset water views. That’s market-tested vocabulary — your listing copy gets written in it, backed by media that proves it.

Listing prep only a Quarry specialist runs

  • The two-club story, told correctly. The Beach Club conveys with your home; golf is optional and joined directly at the member-owned club. Framed right, that’s a pricing advantage — your buyer isn’t forced to fund golf the way bundled-community buyers are. I confirm current membership availability with the club’s office the week we list, so we market it accurately rather than repeating stale claims.
  • The CDD, weaponized instead of feared. Before listing I request your parcel’s bond payoff quote from Inframark, so we can either market “CDD bond paid” or present the exact assumed balance proactively (recent disclosures show five-figure balances). Bonus talking point: the district’s proposed FY2027 budget cuts assessments 7.6–18.4% — carrying costs are moving in your buyer’s favor, and I can source it.
  • Fees answered before they’re asked. I assemble your home’s dues, the $600 amenity fee, the CDD line, and the estoppel-confirmed one-time fees into a clean sheet — because the public sources conflict on the transfer fee, and the listing that answers wins the buyer that others confuse.

Your home, inside an owned buyer network

Serious buyers don’t start with an address — they start with questions: What are the HOA and CDD costs? Can you really boat there? Is golf mandatory? My sites answer those questions, so high-intent Quarry buyers enter my funnel before they ever schedule a showing:

  • NaplesLiving.us — this hub: the full Quarry guide, fees, boating, rules, and live market context, plus dozens of Naples community guides catching the cross-shoppers.
  • Naples Golf Communities — my golf-research site, including the in-depth Quarry club & membership profile read by exactly the buyers weighing optional-golf communities.
  • Lely Resort Guides and my Esplanade portal — two more streams of active Naples buyers already in the network.

When you list with me, your home plugs into a machine that’s been building this audience for months — on top of, not instead of, full MLS syndication to Zillow, Realtor.com, Homes.com, and the brokerage network.

The listing package

  • Professional media: magazine-quality photography, cinematic video, and aerial drone — at The Quarry that means the dock and lift, the boat behind the house, the lake system from the air, and tiki-bar-sunset lifestyle frames. Buyers decide from the photos before they ever step inside.
  • Staging & presentation: a staging consultation so the home shows its best on day one, online and in person.
  • Social & targeted ads: promotion across social plus targeted and retargeting ads to buyers who’ve engaged with Quarry and similar-community content.
  • Lifestyle storytelling: I market the whole Quarry story — the lakes, the slalom course, the renovated Beach Club, the optional golf — not just a listing description. Connecting your home to the deepest Quarry content on the web raises its perceived value in a way a portal upload never could.
  • Negotiation to close: every offer reviewed on price and terms — inspections, appraisal, the CDD and estoppel items Quarry buyers ask about — managed to a clean closing.

Priced right the first time

Naples is a buyer’s market, and your first two weeks decide almost everything: price at fair market value and you attract the most buyers when interest peaks; overprice and you drift toward the 150-day column. I price with current Quarry comps by segment, enclave, and water frontage — and I factor in what only a specialist tracks here: the fee stack, the CDD trajectory, and what the golf-optional structure does to your buyer pool.

Frequently asked

What is my Quarry home worth right now?

Over the trailing 12 months (through June 20, 2026), The Quarry recorded 56 closed sales with a median of $1,072,500, ranging from $450,000 for a coach home to $3,100,000 for waterfront estate — so the honest answer depends entirely on your segment: coach, single-family, or waterfront estate. I price by enclave, lake frontage, and finish level against the actual closings, not a community-wide average. Send me the address for a real CMA.

How long does it take to sell a home in The Quarry?

The median was 64 days over the trailing 12 months — but the average hides two different markets. Turnkey, well-priced homes moved in 0–11 days (a $1.8M Marble Stone home sold in 2 days; a $2.63M Slate Ct home in 11), while big-ticket waterfront ran 150–190 days. Presentation and pricing decide which market you are in.

Do I need a golf membership to sell my Quarry home?

No — and the two-club story is actually a selling advantage when told right. The Beach Club conveys with every home through the association; golf is a separate, optional, member-owned club that buyers join directly. That means your listing competes without the “dues drag” of bundled-golf communities. Club membership availability fluctuates — I confirm the current situation with the membership office the week we list, so we market it accurately.

Should I pay off my CDD bond before listing?

Sometimes it is a genuine edge — “CDD bond paid” removes a five-figure assumed balance from the buyer’s math (one recent disclosure showed $17,800 outstanding on a coach home). At minimum, I request a payoff quote from the district manager (Inframark) before we list, so we can present the number proactively instead of letting it surprise a buyer in due diligence. The debt also retires on its own in tranches through 2036, which is a talking point for estate lots.

What fees will my buyer ask about?

The association dues for your home type, the mandatory $600 annual amenity fee, the CDD line (which is set to decrease for FY2027 per the district’s proposed budget — a current, primary-sourced selling point), and the one-time transfer fees, which conflict across public sources and must be confirmed via estoppel. I assemble all of it into a clean fee sheet at listing prep, so your listing answers the questions competing listings dodge.

What marketing do you actually do for a Quarry listing?

Professional photography, cinematic video, and aerial drone — at The Quarry that means dock-and-lift shots, the lake from the air, and tiki-sunset lifestyle frames — plus a staging consultation, full MLS syndication to the national portals, social and targeted ads, and placement across my owned four-site Naples network, including this Quarry guide and my Naples golf-communities research site, where buyers are already reading about the community before your sign goes up.

Related: the full Quarry guide · HOA fees, CDD & true cost · boating & lake life · rules, leasing & pets

See it for your home

Get your Quarry home’s value — and the full marketing plan

A real, data-backed valuation for your segment, enclave, and water frontage — plus exactly how I’d market it to the Quarry buyers already in my funnel. No obligation, no pressure.

Request a listing consult

You’ll get a personal reply from me — plus occasional Naples updates matched to what you asked about. One click stops them anytime.

📞 Call Nick · (239) 877-4646